Newspaper Political Advertising and Newspaper Sales Software are the two specialty areas of The John Kimball Group.
Political advertising for newspapers is a huge opportunity and newspapers have used our tools to generate nearly $1 billion in new revenue in the 2018 election.
Newspaper sales software that puts "selling" back to center-stage and puts technology to work for the sales rep is the ASK-CRM product now in over 100 titles across the country.
With over 40 years of experience in newspaper advertising, circulation and marketing at the most senior levels of line and operational management at newspapers and as the chief marketing officer of the Newspaper Association of America, John understands the newspaper business, its challenges and opportunities and how to take full advantage of both.
We help newspapers grow political ad revenue through an initiative and a set of proven tools that has been used by over 1100 newspapers to sell to this billion dollar industry. Growing newspapers' political revenue from $50 million in 2002 to nearly $1 Billion in 2018, the results are impressive.
Software that sells:
Our ASK-CRM product is an eye-opening piece of sales software that is generating new revenue with an ROI literally measured in days or weeks, not months or years.
Newspapers around the country are seeing their sales staffs return to selling and using the powerful ASK-CRM tool, making better presentations, selling more multi-product solutions and generating more incremental revenue.
We're not fancy - we're just very good at what we do:
JKG brings a unique perspective to our newspaper clients, helping them find better solutions to the ever-growing challenges facing the industry.
We also offer our services to newspaper companies of all sizes as an independent member of boards of directors. Bringing 40+ years of newspaper experience to these boards helps add outside and independent perspective to their management and operating strategies.
Contact me: firstname.lastname@example.org 703-669-2507 (office) 703-282-1311 (mobile)
1402 Harle Place SW, Leesburg, VA 20175