John Kimball started his newspaper career at The Detroit Free Press and ran the advertising department during the days when the local media competition was at its fiercest. He then went to The Denver Post to do it again in the Rocky Mountains before turning his eye back East to manage the sales and marketing departments of New Jersey’s second largest newspaper, The Record and its wide portfolio of newspapers. At each newspaper, he managed annual revenue budgets in excess of $200 million, ran sales staffs of over 300 and in the process helped make newspaper owners and advertisers millions of dollars.
In 1998 John became the Chief Marketing Officer of the industry trade association, The Newspaper Association of America. In that capacity he was responsible for the marketing initiatives designed to drive revenue, build audience and deliver best practices to the entire newspaper business. His11 years with NAA have given John a unique industry-wide perspective while interacting with top-level newspaper executives and their senior management staffs.
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